Appellations of Origin: The name of a geographical region of the country which serves to designate a product originating therein, and whose quality or characteristics are due exclusively to the geographical environment, including factors in this natural and human.




National Context:
Names published 11
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Advantages of having a Denomination of Origin
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Promote and support the organization of the productive sector.
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Improving the dissemination, promotion and supply of the protected product.
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The products subject to denomination of origin must meet the respective Mexican Official Standards, in order to guarantee consumers the quality of these products.
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It is the very sector that provides a strict legal framework to defend and protect the product of false designations of origin or likely to mislead as to the geographical origin or the nature and characteristics of the product.
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Facilitate the access of producers to domestic and international markets.
Critical Factors
Although the Denomination of Origin offers the aforementioned benefits, it is important to consider the following critical factors:
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The designation of origin require a heavy investment in research and certification infrastructure.
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Our major trading partners to recognize the DO.
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The designation of origin require the consensus of the organization and all producers on the geographical region.
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The application of DO requires a long period of time (minimum 2 years).
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Requires the creation of a Mexican Official Standard for establishing product specifications.
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The process is bureaucratic and that involves multiple
Today, SAGARPA has a regulatory legacy in terms of quality of agricultural products made up as follows:
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108 Mexican Quality Standards Issued in DOF
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Agricultural 67 (serving 21 of the 36 Systems Product)
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7 Livestock (serving 7 of the 9 production system)
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13 Test Methods
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21 Aquaculture
Currently, there are 28 Collective Marks for 17 products:
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9 states
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The Laguna region
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A national implementation